 Isn't
the Internet great? Not long ago, you were probably restricted to
using copywriters in your local area--and if there weren't any good
ones in the bunch, you were probably up the proverbial creek without
a paddle.
But
with everything being virtual nowadays, it's a lot easier to find
and work with a great copywriter. Location is no longer an issue;
I work with clients nationwide and internationally, via email, phone
and fax.
To
view my portfolio, simply click on the area of your choice and check
out the samples. It's almost like reviewing it in person (sans the
fancy leather portfolio)--but a lot quicker, which is probably an
asset due to your busy schedule!
Press
Releases:
Foundation
Apex: I created this press release and promotional
campaign for Michelle Young, founder/owner of Chicago-based non-profit
organization Foundation Apex. The objective: to publicize the organization's
"1000 Faces of Color Project," a fundraiser that ran through
Sept. 2006. Marketing efforts have garnered publicity in publications
including the Chicago Sun-Times.
The
Literacy Academy: The Literacy Academy (TLA) is a tutoring
center based in Darien, CT. I wrote this press release, titled "Making
the Grade for Students," as part of a campaign to inform the
surrounding parent/teacher community of TLA's services and latest
events. This release helped boost TLA's clientele and led to TLA
founder Natalia Perchemlides' guest expert appearance on News Channel
12.
Tendrils:
This Brooklyn, NY.-based natural hair salon wanted to promote their
"Sense and Sensuality" open house and workshop series--which
I helped them do by creating this press release for the events.
The purpose of "Sense and Sensuality": to re-focus the
meaning of beauty back onto wellness of mind, body and spirit--rather
than on merely being a "size zero" or other superficial
qualities, and I made sure to reflect that in the release.
Jamila
White and Associates, Inc.: I created this press release
for White (an Internet marketing strategist and consultant, also
widely known as "The E-Commerce Diva") to publicize her
workshop, "Dot.com or Dot.Bomb? Strategies to Supersize Your
Web Traffic."
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Brochures:
 Pinpoint
Profit Recovery Services, Inc.: The
promotional brochure used by this Stamford, CT.-based profit recovery
firm to increase their client base and sales. (Also did the brochure's
design.)
View
cover pages
View
inside pages
 Cherrino
Real Estate: The promotional brochure for Cherrino
Real Estate, a mother/daughter real estate team in the Greater Hartford,
CT. area.
 Right
Hand Concepts: The original brochure of my virtual
assistance practice, Right Hand Concepts, used in client information
packets and during consultation meetings.
 Life
Accelerated Coaching: I combined original copy with
edits to some already-existing text in order to create this informational
brochure for wellness coach Diane Randall and her practice, Life
Accelerated (www.lifeaccelerated.com). I also designed the brochure's
layout and graphics.
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Ad
(print):
Click
here or
on image above to view full ad |
Stats: Promotional ad for First Impressions
(a real estate "staging" firm).
Heading:
"A first impression shouldn't be a messy one."
Main
Copy: "When you're selling your house, prospective
buyers are all about the visuals. And you're too savvy to
compromise your home's asking price with clutter in the family
room or kitchen."
"Let
First Impressions help increase the value of your property.
We'll organize and stage your home so that buyers can see
it in its best, most beautiful light--helping to sell your
home up to 50% faster! Visit us at www.firstimpressions.com
for more info on how."
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Advertorial:
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Stats:
Introductory letter for a real estate client's 1031 Tax Exchange
Resource Guide.
Main
Copy:
"Hello, Homeowner!
Thanks
for downloading my 1031 Tax Exchange Resource Guide. If you
own real estate investment property outside of your residential
area, this free resource is for you.
What
is the 1031 Tax Exchange?
The 1031 Tax Exchange is a tax-deferred exchange based on
Section 1031 of the Internal Revenue Code. It's best suited
for property owners & investors who are looking to acquire
replacement investment property following the sale of their
existing property (i.e. rental property, bare land or vacation
homes). It is a great solution to increase their equity and
trade up while taking advantage of some good tax advantages.
I
hope you find my 1031 Tax Exchange Resource Guide helpful
in terms of its links to articles on the ins and outs of 1031's,
companies that can help you with your exchange, and valuable
exchange tools such as glossaries, landlord rental forms and
sample contracts. Also, feel free to visit my website for
more information on my real estate services and resources.
Buying, owning and selling property can be an exciting experience--I
hope to help you in as many ways possible!"
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Click here
or on image above to view full advertorial
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Stats:
Spring Cleaning Made Simple, an advertorial that
was included in a real estate client's recent e-newsletter
campaign.
Email
Intro:
"It’s that time again. The days are longer—and
that extra sunlight makes it that much easier to see the dust
& clutter that’s accumulated throughout the winter!
Well, don’t panic in the middle of the mess. Just click
on the link for some great tips on spring (or general) cleaning,
with advice from experts such as professional organizer Nancy
Belon (of Simply Organized) and cleaning contractor Steve
Thagouras, owner of TailorMaid Services. It’s spring
cleaning—de-mystified!"
Main Copy:
"Spring cleaning. Although you can thoroughly clean your
home at any time, the term itself conjures images of making
a new start; of clearing out old junk that’s accumulated
over the winter to make room for the freshness of a new season.
It seems like a daunting task, but the benefits of a clean
home and peace of mind are well worth it. Plus, it’s
not as hard as it seems! Here are some tips for a more effective
spring cleaning. " (Click here to read more.)
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Web
Copy:
"Fact
page" copy for merchant-funded reward network Thanks Again
(their Rewarding
Merchant Program).
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Web
content for interior design firm, Red
Lily Interiors. Created the bio for Red Lily
founder/principal Elizabeth Villars. |
| Web
content for professional organizing group, Disorder
Sorters. Provided general copy for the entire site,
along with interviewing & researching information for the
testimonials, links and resources. |
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Web
content for Darien, CT.-based tutoring center The
Literacy Academy (TLA). Researched, interviewed and
wrote copy for the "Why TLA," "Middle School Prep,"
"High School Prep, "College Prep," FAQs for the "Entrance
Exam Prep" & "Essay Exam Prep" pages, and created
the bio of the owner/founder, Natalia Perchemlides. Also wrote press
releases for TLA (view sample).
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Web
content for Right
Hand Concepts, my virtual assistance practice,
including extensive information about the VA industry in general.
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Web
page copy for the e-book, Wellness
After 30: 4 Steps to Living a Healthy, Well-Balanced Life From the
Inside Out, by certified
wellness coach Diane Randall.
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Articles
by Vonetta Booker-Brown:
Your
Content Without Consent
How to handle Internet copy thieves (if you're a writer, this is
for you!)
Seven
Easy Ways to Get (and Stay) Organized
Getting and staying organized isn’t as hard as you think.
It’s all about getting the job done in little steps, rather
than large, overwhelming ones. These creative (yet simple) tips
will help you get started!
From
"Nine-to-Fiver" to Entrepreneur
Starting and running your own business is exciting, but it’s
also hard work. Here are some tips for a smooth transition to full-time
entrepreneur.
Making
the Release
Tips on writing a great press release that will get attention--and
free publicity for your business.
Click
here
to view many more of my more freelance articles.
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Flyers:
Phoenix
Financial: I created this flyer to help promote the
services of this Springfield, Mass.-based financial consulting group.
Amy's
Apple Orchard: This flyer highlighted the grand opening
of Amy's Apple Orchard. I also created the flyer's design layout.
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Presentation:
I designed
this informational relocation
packet for a Stamford, CT.-based real estate agent.
Along with the copy for the "About Stamford" pages, I
designed the layout, conducted online research and gathered additional
links and resources for the packet.
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