|
Business
- Relationships - Health
& Fitness - Entertainment
About
Vonetta Booker-Brown
Vonetta
Booker-Brown is a freelance writer and the owner of home-based virtual
assistance practice Right
Hand Concepts, in which she provides remote administrative
support, copywriting
services and web
design to businesses & entrepreneurs
nationwide. She has written career, fitness, relationship and entertainment
articles for various publications, and she is also the creator/editor
of urban lifestyle e-zine Triscene.com.
Business
Articles:
*Viewable
PDF/print version
Your
Content Without Consent
How to handle Internet copy thieves (if you're a writer, this
is for you!)
By Vonetta Booker-Brown
Is
Running a Home-Based Business Right for You?
It sounds like the perfect business opportunity, but it’s
not for everyone. Read on to figure out whether it’s
right for you!
By Vonetta Booker-Brown
The
Spirit of Holiday Savvy
Tips to keep your sanity (and wallet) intact during the holiday
season.
By Vonetta Booker-Brown
Seven
Easy Ways to Get (and Stay) Organized
Getting and staying organized isn’t as hard as you think.
It’s all about getting the job done in little steps,
rather than large, overwhelming ones. These creative (yet
simple) tips will help you get started!
By Vonetta Booker-Brown
From
"Nine-to-Fiver" to Entrepreneur
Starting and running your own business is exciting, but it’s
also hard work. Here are some tips for a smooth transition
to full-time entrepreneur.
By Vonetta Booker-Brown
Making
the Release
Tips on writing a great press release that will get attention--and
free publicity for your business.
By Vonetta Booker-Brown
The
Staying Power of E (Fairfield County Weekly)
The Norwalk-based green magazine outlasts its competitors
to celebrate its 10th anniversary.
By Vonetta Booker-Brown
How
To Pitch: Honey magazine (MediaBistro.com)
Know your 'Honey Girls': They watch Girlfriends but also Sex
and the City, listen to Jill Scott but also Dido.
By Vonetta Booker-Brown
Relationships
Articles:
*Viewable
PDF/print version
Will
You Marry Me? (Essence.com)
One couple's story of love--lost, then found--and happily
ever after.
By Vonetta Booker-Brown
Romance
vs. Finance (Essence.com)
When it comes to prenups, more sisters are likely to say "I
do".
By Vonetta Booker-Brown
*Cyber
Advisor (Honey magazine)
Welcome to the domain of online advice columnist Deborrah
Cooper.
By Vonetta Booker-Brown
Back
to Top
Health
& Fitness Articles:
*Viewable
PDF/print version
Fitness
On a Budget (Poz magazine)
Tips
for workouts that keep your bank account healthy, as well
as your heart. By Vonetta Booker-Brown
*In
Control (Essence magazine)
Self-defense workouts get you mentally fit. By Vonetta Booker-Brown
*Beyond
the Banana Seat (Essence magazine)
Biking is a great, grown-up fitness routine. By Vonetta Booker-Brown
*Don't
Worry, Be Nappy (HealthQuest magazine)
For Healthy Hair, Try Locks. By Vonetta Booker-Brown
*Parents
shouldn’t overlook the benefits of healthy living for
kids (Stamford Advocate)
By Vonetta Booker-Brown
*Bicycles
Built for Two: Cycling meets smooching in a very social club
(Stamford Advocate)
By Vonetta Booker-Brown
*Food
Cravings and the Mom-to-Be (Stamford Advocate)
By
Vonetta Booker-Brown
Back
to Top
Entertainment
Articles:
*Viewable
PDF/print version
The
Tea Party (NYC Soul Guide)
Brooklyn's cup of tea. By Vonetta Booker-Brown
*Nursery Rhymes (Vibe
magazine)
Hip-hop tracks are adding a little bit of flavor.
By Vonetta Booker-Brown
*Performing
Isn’t Salt-N-Pepa’s Only Flava These Days (New
Haven Register)
By Vonetta Booker-Brown
*N’Sync
Strays Little from Their Tried and True (New Haven Register)
By Vonetta Booker-Brown
See
You at the Green (New Haven Register)
Busy R&B group Cameo hasn't faded from sight.
By Vonetta Booker-Brown
5
Questions For...(Essence.com)
Close-up with Morris Chestnut
By Vonetta Booker-Brown
Soul
Sisters With Purpose (Essence.com)
A new age of soulful sirens brings music for the ears of the
masses.
By Vonetta Booker-Brown
Back
to Top |
Your
Content Without Consent: How to guard against Internet plagiarism
By
Vonetta Booker-Brown
If
you’re a small business/marketing professional who writes,
then you’re probably aware that creating articles and other
content is one of the best ways to market your business and increase
your search engine visibility—I can speak from experience!
However, a very real downside to this is the increasing amount of
plagiarism (when someone takes another’s written work and
tries to pass it off on their own) on the Web. Unfortunately, it’s
something that’s fairly easy to do, due to the vastness of
the Internet. Many plagiarists think, “Sure, I can lift this
copy or ‘borrow’ that sentence—who’s really
going to find out?”
As
a matter of fact, this article comes from an incident that I recently
experienced, in which I happened to come across the website of an
Alabama-based virtual assistant. To say her site’s copy looked
“familiar” would be a gross understatement; lo and behold,
as it turned out, this woman’s entire 6-page site was filled
with verbatim copy from my website, www.righthandconcepts.com
(even down to the interview-style “Frequently
Asked Questions” page, where she left my quotes intact
and merely replaced my company name with hers!) It was so blatant
and absurd, it was almost funny in a twisted, “no, she didn’t!”
kind of way.
But
plagiarism isn’t a laughing matter—especially when you’ve
worked hard to create good copy that informs customers and increases
your sales and visibility. Here are some ways that you can guard
against it—and what to do if you find someone’s pilfered
your content without your consent.
Utilize
anti-plagiarism resources. There are a couple of good ones
out there; I like to use Copyscape.com
(which is how I found out about the woman mentioned above). At this
website, you can enter the URL of your choice, and it immediately
pulls up any online instances of copy that looks suspiciously similar
to yours. You can then go to the site and check further to see whether
they’ve actually stolen your copy (it could also be someone
whom you’ve granted permission to post your article on their
site). Copyscape is free, and also has little “Do Not Copy”
banners that you can add to your site’s pages. Although Copyscape
can’t prevent plagiarism, it’s a great way to monitor
against copy thieves.
Okay—so,
let’s say that like me, you unfortunately did come
across someone trying to pass your copy off as their own. Now what?
The
first line of defense is to let the offending party know that you
know what they’ve been up to. In my case, the woman’s
name, address, telephone number and email address was right there
on her “Contact” page (ironically, the only copy that
wasn’t lifted from my site), so I was able to both
call and email her, letting her know that I was onto her & to
remove my copy (basically, her whole website) immediately. However,
some sites may not have the owner’s info readily available.
If you can’t find out who owns the site just from browsing
it, you may find vital information by doing a WHOIS search of the
owner’s domain registration info. This will usually give you
a name, address and phone number. (One way to find WHOIS information
is by going to NetworkSolutions.com, and clicking on the WHOIS link
at the bottom of the page.)
When
you locate and contact the individual, let them know that they’ve
infringed on your copyrighted material, and to remove it immediately.
If it’s an article of yours, however, another option is to
have them credit your work appropriately, along with a link back
to your website (this gives you more search engine visibility).
“Cease and desist” letters are very effective, as well—you
can find samples online at the following websites:
http://www.utsystem.edu/ogc/intellectualproperty/contract/cease.htm
http://builder.com.com/5100-31-5082448.html
http://www.webmastertechniques.com/Insight/cease.html
http://www.rightsforartists.com/examcease.html
Although
you can send these yourself, it may be more effective if you have
your attorney send it. In any case, be sure to copy any other parties
you’ve contacted about the matter (i.e. search engines, the
offender’s ISP provider, web host, etc.).
What
if they don’t comply? In this case, you have a couple
of other options: Alert the site’s web host and ISP provider
to what’s going on—under the Digital Millennium Copyright
Act (DMCA), they are obligated to respond to and remove any proven
copyright infringing material. Oh—and don’t forget the
search engines—you can also contact whichever ones the offending
site appears on; they’re also bound by DMCA. To find guidelines,
you can do a Web search on the search engine’s name and “copyright
infringement” or “Digital Millennium Copyright Act.”
Google’s guidelines, for example, are found at www.google.com/dmca.html.
Another
downside (as if there’s an upside!) to Internet plagiarism
is that it might sometimes be hard to distinguish whose copy came
first, and your own legitimate text could suffer a decrease in search
engine ranking (as they don’t take kindly to that sort of
thing!). So, it’s important that you support your case with
evidence that your web text was indeed online first. Take screen
shots of the involved sites, WHOIS records, evidence of when copy
was posted, etc.
As
I said, unfortunately there’s no surefire way to prevent someone
from plagiarizing your copy—but hopefully, these tips will
help you shut the offender down. Oh, and in case you’re wondering
what became of the woman who lifted my web copy: When I called her
on the phone and confronted her, she claimed that she didn’t
know about the site and didn’t know how the information got
there. (Yeah, right…) Nonetheless, after informing
her of my intentions, her site was down within the next hour—pretty
quick for someone who didn’t know what I was talking about,
huh?
Internet
plagiarist depend on the Web’s vastness to help mask their
deceit, but a bit of a watchful eye over your content can keep them
in check. Good luck!
©
Copyright 2006 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
Is
running a home-based business right for you?
By Vonetta Booker-Brown
So
you have this great business idea that you’ve been dying to
launch; the boss has been working your last nerve, and you figure
you could use some more time with your family and no commute. In
that case, starting your own home-based business seems like the
perfect solution, right? Perhaps, but before you take that leap
and give Boss Man or Lady your two-week notice, here are some things
to consider:
Adapting
to a home-biz schedule
With a home-based business, the structure of a 9-to-5 job goes right
out the window. Entrepreneurs often find themselves working at all
hours of the day (or night), on weekends and/or holidays to get
their businesses off the ground & ensure their success. Ask
yourself if you’re prepared for this, or if you’d prefer
a regular punch-in/punch-out schedule. Then again, if you work long,
varied hours at your current job, the transition may be easier to
tolerate. “I don’t mind putting in long hours, because
it’s my passion,” says Lisa Raymond, who recently resigned
from her job to start a home-based greeting card. “I’d
rather do it for myself than someone who can fire me at any time.”
Assess
your finances
Your financial shape is also something to seriously consider. Before
you make that leap, assess whether you can shoulder the upcoming
expenses of your home-based business. Do you have enough money saved
up to quit your job and work from home full-time? If not, you may
want to run your business part-time (while still at your job), and
become a full-time entrepreneur only after your business can fully
support you financially.
Telecommuting
as an option
Do you actually like your job or career, but can’t stand the
commute and/or would like to be at home more for your family? If
so, you could perhaps explore telecommuting as an option. Telecommuting
is when an employee is set up to work for their company from home
instead of in the main office, and it’s a growing workforce
trend. The best way to approach this situation with your employer
is to present a well-prepared proposal that highlights exactly how
you plan to effectively accomplish your job duties from your home
office. A great resource for proposal creation ideas (and other
telecommuting tips and articles) is WorkOptions.com,
run by flexible work options advisor Pat Katepoo.
Two
traits to have…
Two more must-have home-biz owner personality traits: Discipline
& organization. As a business owner, there’s nobody else
to watch over your shoulder when deadlines loom, or to motivate
you to finish that proposal. Whatever needs to be done is of your
doing—you’re the number one driving force that will
determine the success or failure of your business. So, procrastination
needs to go out the window (or at least reduced to a bare minimum)!
Then there’s organization, the other key trait—needed
to keep that “driving force” in order! Do you have a
system in place to return/make phone calls & emails, maintain
your filing system, and track your expenses? Taking the time to
make sure you have a workable organization system in place goes
a long way in effectively running your business. (For more info
on this, check out my article “Seven
Ways to Get (and Stay) Organized.”)
So,
as the saying goes--“Look before you leap!” Take a moment
or two to think about the above tips, and apply them to your success.
Good luck!
©
Copyright 2006 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
The
Spirit of Holiday Savvy
by
Vonetta Booker-Brown
On
your mark, get set—go! It’s that time again—and
it seems like the holiday season is kicking off earlier every year.
The day after Thanksgiving (aka “Black Friday”) is widely
known as the year’s busiest shopping day, and it’s the
official start to a month or so of frenzied spending and budget-blowing,
in addition to “holiday cheer.” Here are some tips to
keep you from going crazy or broke during the season:
Don’t
give in to the hype. It seems that according to the commercials
and advertisements, you’re a horrible person if you don’t
purchase the latest X-Box for your loved one. Don’t worry—you’re
not! Although it might be a bit clichéd at this point, there
is truth to the saying, it’s the thought that counts—and
a gift’s value isn’t necessarily measured by its price
tag.
So,
don’t be ashamed to create (and stick to) a budget that helps
you avoid credit card hangover. With friends, perhaps discuss beforehand
foregoing presents and exchanging holiday cards, instead. For family
members, give simpler, more meaningful gifts like a nicely-framed
snapshot of the kids or grandkids, or a book relating to their favorite
holiday or interest. If you have an extensive CD collection, perhaps
burn a custom CD of favorite songs. (You can often get “used”
books and CDs in brand-new condition at half-price on sites like
Amazon.com or Half.com.)
Shop
online instead. Every year, we see the “Black Friday”
news coverage—5am lines snaking around the mall’s perimeter,
folks getting trampled in the stampede that ensues when the doors
first open, and fisticuffs breaking out over that last 75%-off digital
camera. Maybe that sort of thing gives you a certain rush—but
if you’re anything like me, you can’t be bothered with
the madness!
Online
shopping can be a great alternative to dealing with long lines,
pushy shoppers and a hectic pace—but stay savvy. Do business
with reputable companies and sites you already know, and really
research the ones that are new to you. Review the site’s privacy,
security, shipping and return policies—and never give out
your social security number (there’s no need for them to have
it, and could lead to identity theft).
Also,
the safest way to shop online is with your credit card, as you’re
protected under the federal Fair Credit Billing Act in the event
that something goes awry. (For more online shopping tips, see the
PrivacyRights.org article, “E-Commerce and You: Online Shopping
Tips.”)
Don’t
get scammed! Unfortunately, there are some lowlifes out
there who take advantage of the whole “holiday spirit”
thing, by preying on consumers with legitimate-sounding scams. A
con artist favorite is the “fake charity,” where people
(or even kids) will contact you about donating to the cause and
“helping those less fortunate.” However, you’ll
be the “less fortunate” one if you’re taken by
one of these. Keep your eyes open with online auctions, as well—and
don’t forget to pay with your credit card, so that you can
dispute the charge if you don’t get what you paid for.
“Phishing”
is also big—this is when scam artists send you official-looking
emails purporting to be from leading banks and companies, asking
you for personal info and playing on “security” issues.
For more information on how to identify and avoid phishing scams,
see the MSN Money article “‘Phishing’ scams: How
to avoid getting hooked.”
All in all, the holidays are a time to enjoy with your loved ones,
and to appreciate the good, simple things in life. You don’t
have to get caught up in the commercial craziness of the season
in order to enjoy it—a little shopping savvy can go a long
way in preventing holiday headaches!
©
Copyright 2005 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
Seven
Easy Ways to Get (and Stay) Organized
By Vonetta Booker-Brown
Make
a list…take some time.
The hardest part in getting organized is getting started. Organize
that by first making a list of the things you need to get in order,
and then setting a certain amount of time aside each day (over the
course of a week, for example) to tackle what’s on your list.
Breaking tasks up into smaller areas makes it seem less daunting
and easier to manage. (Also--why not have a little fun and crank
up your favorite music while you work?)
Templates
are your friends.
If there’s a particular form that you use repeatedly, create
a general template of it and keep it in a handy place nearby (on
your desktop, perhaps). Simply save a new version of the form as
needed, and type in the new information.
Say
“no” to Pack Rat-ism.
Okay, it’s a made-up term—but the affliction is real!
It’s often hard to clean house & throw things out—but
how much do you really need those magazines, clothes & random
items if they’ve been collecting dust in the closet for six
months or more? If it’s been that long, you probably won’t
miss it if you chuck it.
Say
“no”…period!
We often have a hard time saying no to favors for friends, family
& co-workers who mean well—but can be extreme time-suckers!
Whether it’s home or business life, it’s important to
set boundaries so that you can accomplish your tasks, avoid burnout
and simply take time out for you. So, let Mom’s call go to
voice mail if she wants to chat about routine stuff in the middle
of your deadline; call her back or get together with her later,
when things calm down.
Do
the “To-Do.”
It’s often easier to sort things out once you put them down
on paper. Create to-do lists & get things done in order of priority.
(If you’re running errands, a list makes it easier to map
out places to visit based on their proximity to each other.) Just
be sure to get rid of that list once you’re done—don’t
add to the clutter!
The
Paperless Wonder
If you’re like me, you attract stacks of read-through magazines
like bees to honey. Don’t let them pile up! (After all, how
often do we actually re-read a magazine?) If there are articles
that may be useful later, simply tear them out, scan them as PDF
files, store on a disk—and toss the rest. (This works great
for other important documents, as well.)
Get
support for your success
No matter how organized we may be, sometimes there’s just
too much going on for one person to handle alone. If you’re
a small business owner, you’re probably juggling your business
work along with the administrative/billing/marketing side of things,
as well. A good solution is to get an assistant to help you with
the latter, while you concentrate on running your business. Virtual
assistants are a great answer to small business owners who don’t
have room for an in-house assistant, as they can work with you remotely
from their own location via email, phone and fax—saving time
and resources.
© Copyright 2005 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment
From
"Nine-to-Fiver" to Entrepreneur
Starting
and running your own business is exciting, but it’s also hard
work. Here are some tips for a smooth transition to full-time entrepreneur.
By
Vonetta Booker-Brown
Assess
your assets
Do you have enough money socked away for your transition? As you
work at your full-time job while getting your business up and running,
take the opportunity (and that still-steady paycheck) to save as
much “rainy-day” funds as possible--six months’
to two years’ worth of living expenses is a good rule of thumb.
Insurance plans are another important issue for small business owners--how
will you get yours? If you’re married, you can probably join
your spouse’s plan. If you’re solo, your local chamber
of commerce can be a great resource in finding discounted health
insurance rates, as well as other business, industry and networking
organizations that you’re a member of. Another option is to
continue with your employer’s plan through COBRA.
Test
the waters
When it comes to your new business…research, research, research!
Surf the Internet for information about the industry you’re
entering, and keep an eye open for new trends. Who will your competitors
be? What do they have to offer? Most importantly, what don’t
they offer that you’ll be able to? If you can fill a particular
niche or customer need, you’ll have that much more of an advantage
over your competitors. Another savvy strategy is to talk to someone
already established in the same business, and pick their brain about
the rewards and challenges they regularly experience. And don’t
forget to handle your business’s legal requirements, such
as registering your business name and applying for a federal employer
identification number (EIN), any state/city business licenses, tax
certificates and zoning allowances.
Resign
professionally
During your corporate ladder climb, you’ve probably been in
a similar situation: Your boss has once again given that promotion
to a schmoozing, slacker colleague—while passing you over
despite your hard work and long hours. Office politics? Perhaps.
Although the thought of barging into your manager's office and handing
him or her your resignation sounds tempting, slow down and count
to ten. We’ve all had bad days, but immediately quitting a
job based mainly on emotion could prove detrimental to your transition
plan if you leave before you’re ready. Instead, take some
time to calm down and clear your head—go out for a walk during
lunch, or discuss your feelings with a good friend. Then, concentrate
on using your energy as motivation for building your business, so
that when you do give your notice, you can approach your manager
calmly and professionally—and avoid burning bridges in the
process.
From employer to client
If you’ve done the above, then bringing your former employer
on as a client is a possibility. If your services are similar to
your previous job description, the company may see the financial
value in continuing to work with you rather than go through the
tedious process of finding and hiring someone new. Before you leave,
make an appointment with your manager to discuss your services as
an independent contractor—and give them a detailed proposal
outlining services, costs and areas they’ll save money in
(i.e. no employee benefits, payroll taxes, space or equipment, etc.).
Keep
it positive!
Starting your own business is challenging enough, so you’ll
want to surround yourself with as many positive people as possible.
Not everyone understands the entrepreneurial mindset, so you may
have some family and friends thinking you’re a few fries short
of a Happy Meal for having the audacity to leave the relative security
of a 9-to-5. Expect this attitude occasionally; entrepreneurs are
still widely considered “outside the norm.” Surround
yourself with supportive, encouraging friends and family who “get
it”—and utilize the many online communities structured
for support within your industry.
© Copyright 2004 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment

Making
the Release
Tips
on writing a great press release that will get attention--and free
publicity for your business.
By
Vonetta Booker-Brown
So,
you and your business have a great product, event or “rags-to-riches”
story that you’re dying to spread the word about--because
you just know that once people hear the news, they’re goin
to want to know more about what you have to offer. You can already
hear the “cha-ching!” sound as new customers beat a
path to your door. The question is…how are you going to get
the word out?
The
answer…a great press release.
A
press release is a great way to gain free publicity (and who doesn’t
want that?) for your business & services. How you write one
can make all the difference between getting media coverage for your
business—and your crumpled-up press release covering the bottom
of an editor’s trash can. So, here are some tips on how you
can hopefully achieve the former.
Use
the proper setup…
Most press releases are between 200-500 words, and no more than
a page long—since most editors and reporters are pressed for
time to the 9th degree. Print your release on company letterhead
or use your company's logo, and right underneath in the page's upper
right-hand margin, put the words "FOR IMMEDIATE RELEASE"
in all caps (or "FOR RELEASE ON…" if you want the
media to hold off on releasing your information until a certain
date.) On the right-hand side, list your company's contact info
(name, phone number, email/website/mailing address, etc.). Add your
headline underneath, then begin the body of your release with a
dateline (for example, "CHICAGO, Illinois--March 2, 2004").
After the end of your press release, type either "-30-"
or "###" to indicate the story's end.
Grab
‘em quick & fast…
Media people barely have time to breathe—so whatever you send
them has to grab their attention as quickly as possible. Start off
with a catchy, one-line headline that makes them want to read more.
For example, “Five Ways to Live Rent Free” is much more
interesting and less wordy than “Local Real Estate Agent Offers
Tips to First-Time Homebuyers on How To Increase Equity in Upcoming
Seminar.” Follow your to-the-point, lively headline with a
brief, clear first paragraph and about five to seven bulleted main
points.
“So,
what’s in it for me?”
This is the question going through an editor’s mind as she
reads your release—the media is all about dispensing news
that’s of the utmost interest to the public. The more your
press release fits within that category, the better. Does it offer
a fascinating story, fabulous event or dynamic interview? The aim
is to let producers and journalists know that if they run an article
or segment on your business, their audience is in for a real treat,
as it would contain information that’s important & interesting
to them.
Be
a trend keeper-upper…
Another way to pique the interest of your media contacts is to tie
your press release’s news in with a current trend or hot topic.
For example, your announcement of the new online classes you’re
teaching can piggyback on the growing popularity of adult continuing
education (both on- and off-line). If you’re a handbag designer
whose claim to fame is making good-quality, attractive accessories
at affordable prices, your release can mention how fashion-conscious
women are demanding a balance between style and budget.
Tap
into human interest…
Is there something in your press release that speaks to an emotionally
popular issue? If so, make that a selling point. For example, a
client of mine followed her passion/dream when she left her teaching
job to open a tutoring center for middle- and high-school students.
For her press release, I suggested playing up the “pursuing
what you really love” aspect—and pointed out that the
teaching thing didn’t hurt, either—as being “for
the kids” wins extra points in the human interest area!
Target
(and I don’t mean the store)…
If you want your press release to hit home, you’ve got to
aim well. That means sending it out to a very targeted list of contacts.
If you’re a business coach with a release about your new seminar
series, the health and beauty editor at the Huntsville Gazette is
probably not only going to pass on it—he or she will probably
be annoyed that you didn’t research your contact list first.
So, you get the picture—health related events go to health
editors & reporters, business releases go to the business desk,
and so on. Sometimes, you can be a little creative in your distribution,
however—as your release might fit into several different areas.
If you’re a female business owner, there may be something
of interest in your release to a newspaper’s “women’s”
section, as well (i.e. a growing business trend among female entrepreneurs.)
Study the publication and make sure you direct your release to the
right person, re-working your headline & first paragraph for
the individual, if needed—and limit your release to one contact
per publication.
Be
a distribution machine…
Now that you have your press release written, it’s time to
get it out there. There are many different options available, depending
on your time and budget. Distribution services can send your release
to up to 10,000 media contacts at a time (you can also specify particular
markets that you want to reach). Fee based services include Business
Wire, Major
News Wire and I Media Fax, and the
usual cost ranges from $150 to a few hundred dollars. However, if
you have a little more time and a little less money, you can distribute
your press release yourself. There are places on the Internet where
you can post your press release for free, such as PRWeb.com,
24-7PressRelease.com,
Free-Press-Release.com,
PRLeap.com,
and PR.com.
You can also do a Google search on "free press release distribution"
(to find additonal sites like the ones just mentioned), research
newspapers, magazines and TV/radio shows that you’d like to
distribute to, visit their web sites and find the appropriate contact
person (you’ll usually find a staff list in the publication’s
“About Us” section). These days, email is an increasingly
popular contact method among members of the media.
Once
you find your contact’s email address, send your release in
the body of the email, prefaced by a quick introduction and query
(no more than a few lines long). Avoid attachments when possible—because
of virus scares, journalists aren’t likely to open them if
they’re from an unfamiliar source.
The
big follow-up…
So, you’ve sent out your release…now what? It is okay
to follow up with a phone call to an editor to see whether he or
she received your release or has any questions about it. However…don't
push it! A sure-fire turnoff for editors is when they get multiple
phone calls pressuring them to commit to a story or badgering questions
on when a story is going to run. "Short 'n polite" is
the best way to go--"I just wanted to see if you had any questions"
and "thank you very much" will suffice.
Make
regular, well-written press releases a part of your marketing campaign,
and you're sure to get people talking about & paying attention
to your business. Good luck!
© Copyright 2004 Vonetta Booker-Brown. All rights reserved.
Business
- Relationships - Health
& Fitness - Entertainment

The
Staying Power of E
(Fairfield
County Weekly) The Norwalk-based green magazine outlasts its competitors
to celebrate its 10th anniversary.
By Vonetta Booker-Brown
Ah, the environmental craze of the early ‘90s. Fueled by the
good intentions of Earth Day’s 20th anniversary in 1990, everything
green was suddenly tres chic; sort of like the “new black.”
From hordes of celebrities doing pro-recycling commercials and screaming
“Take It Back!” to Halloweeners dress as big, fat, walking
globes, not only was saving the planet important—to many,
it was also the cool, “in” thing to do. It seemed as
though everything was being made from recycled paper—including
the slew of green magazines that debuted at that time, such as Garbage,
Buzzworm, Trilogy and E (The Environmental Magazine).
“The
1990 Earth Day recruited a whole lot of people, and a lot of them
have since gotten out of it,” says Jim Motavalli, editor of
E. “But those people weren’t real serious about it,
anyway—you have to expect that. But there is a fairly high
level of casual environmental awareness among people,” he
points out.
A
decade later, E is the only one of the aforementioned independent
green magazines still in business. The Norwalk-based bimonthly celebrates
its 10th year publishing this year.
The
magazine’s editorial breadth includes everything from recycling
to rainforests, personal to political. “We offer a nice mix
of investigative stories and personal lifestyle topics, all aimed
at inspiring and empowering readers to make positive personal lifestyle
changes that benefit the environment,” says executive editor
Doug Moss, during an interview at E’s small, no-frills office.
Moss is surrounded by two phones—one for magazine business
(“That’s my ‘E’ phone,” he quips),
the other for Douglas Forms, his side printing business that’s
partly responsible for those annoying subscription “invoice
notices” that seem to come in the mail once a week. “I
kinda wear two hats in the course of a typical day,” he chuckles.
Moss
and his wife Deborah Kamlani didn’t lack the inspirational
fodder for starting E in 1988, what with medical waste washing up
on New Jersey beaches, fires in Yellowstone Park and other global
environmental problems that were garnering increasing media attention.
E rolled off the press with its first issue in the midst of the
Exxon Valdez oil spill. That environmental disaster showed the world
how little a corporation like Exxon really cared about the Alaskan
coastline and habitat.
Since
then, E has received a number of awards and citations. Noted magazine
analyst Samir Husni called E one of the few magazine “hits”
of 1990. It won two Utne Reader magazine excellence awards for “Best
New Magazine” and “Best Special Interest Magazine.”
Not to mention the kudos given by Project Censored for covering
“issues and topics overlooked by the mainstream press.”
And
Moss wants to make sure the “mainstream” media doesn’t
get used to doing just that. “We’re trying to make a
case, because we don’t want to preach to the choir,”
he says.
“Look
at the state of our media—obsessions with Monica Lewinsky
and all that stuff,” he points out. “The American public’s
being dumbed down by this crap. So, we need to really bolster a
good progressive media to support at least some of the points of
light, to be successful. That’s one of the reasons we’re
good to have around, because we influence other coverage.”
With
a circulation of 56,000, E doesn’t have the reach of larger
magazines. But the heavy syndication of its articles more than makes
up for it. Stories such as “Recycling is Garbage” and
articles on male breast cancer have run (respectively) in The New
York Times and the Chicago Sun-Times, among many others. And remember
that August 1998 Weekly cover story on environmental racism titled
“Don’t Dump On Me?” You know, the one with that
cute little girl holding her nose while standing in front of a sewage
plant? Yep, you guessed it—an E reprint.
“Chances
are, there were a lot more people reading the Chicago Sun-Times
piece than read our magazine per year,” laughs Moss.
Another
thing that sets E apart is that it’s independent and not a
mouthpiece of a large environmental group like the National Audobon
Society or Sierra Club, for example. “Garbage was a lot like
E in terms of the way it looked,” says Moss. “But it
was a bit more conservative than we are. A lot of the environmental
community didn’t like that kind of attitude like, they would
run ads for GE inside their front cover promoting their plastics,
and inside the back cover, they would do a little feature trashing
some poor little green company for being impure.”
Ah,
yes—there’s the rub. What does a small magazine do when
it comes to advertising? Sell its soul to run big, money-making
“Every Day is Earth Day at Exxon” ads? Or, stay true
to principle and eke it out on much smaller revenue?
“It
can be a challenge, because we’d accept only environmentally-friendly
products or those that are all-natural or organic,” says E
advertising director Karen Soucy. In order to make sure a potential
advertiser isn’t secretly dumping toxic waste into rivers
on the side, the staff does research on the companies, and then
shares the information during staff meetings.
“Although
we have turned down advertising from some corporations when we’ve
felt their interest wouldn’t be best suited for our readers,
there still seems to be a healthy group of advertisers we can contact
and work with,” she says, citing Aubrey Organics and Maytag
as E advertisers.
“It’s
certainly not as wide a universe as if we were a mainstream magazine,
but it’s fun challenge—especially because they may not
know we exist, or vice versa. But when we connect, it’s a
perfect combination.”
Business
- Relationships - Health
& Fitness - Entertainment

How
to Pitch: Honey
(MediaBistro.com)
Your tip sheet, straight from the editors.
By Vonetta Booker-Brown
Circulation:
350,000
Frequency: 10 times a year
Special Issues: None
Background: That middle-class, successful African-American
woman who subscribes to Essence? You'll probably spot her younger,
hipper, 20-something fashionista sister on the subway with an issue
of Honey tucked in her designer bag. Launched in 1999 by writers
Kierna Mayo and Joicelyn Dingle, Honey, with its hip-hop-meets-feminism
sassiness, is sort of a cross between Jane and The Source. In 2000,
Honey changed its publication schedule from quarterly to 10 times
annually. Amy Dubois Barnett has been the editor-in-chief for the
past three
years.
The
typical "Honey girl," as the editors affectionately call
her, is an African-American between the ages of 18 and 34. Front-of-book
sections include "Fusion," a mix of short pieces on what's
currently hot in music, movies, books, and film, and the "Get
Ahead Guide, which features career tips. Features mix saucy relationship
articles ("Is He Cheating, Or Are You Just Jealous?")
with takes on large social issues, like HIV in the black community.
Cover stories, like at many mags, are often celebs. "When we
think of our cover subjects," says features editor Denene Millner,
"we think of people who are looked up to, and who young women
of color appreciate and want to emulate; who they can draw
ideas from."
What
to pitch: The small staff of editors is looking for well-structured
pitches that reflect the Honey reader's interests. And what are
the readers interested in? "They are of a generation that is
interested in things not just African-American," Barnett has
said. "They watch Girlfriends, but also Sex and the City. They
listen to Jill Scott but also to Dido." The best areas for
new writers to break into Honey, according to Millner, are the first
person, 600-word
experience sections "Makes Me Wanna Holla" and "My
Life," which she edits.
The
editors are also open to new-writer pitches on relationship articles.
For example, writer Alexandra Mace recently contributed "Dating
By Numbers," a tongue-in-cheek piece that included items about
new places to meet a guy—along with "clues that he's
fronting." Millner says that this is the best way for her and
her co-editors to get acquainted with a writer's work, and for writers
to move up to writing larger features for the magazine. "If
it's good, I'd certainly call back and say, 'Hey, this was well-written,
you take direction well, perhaps you'd be interested in writing
some larger features for us'," Millner says. Cover stories
and larger features are generally done by seasoned writers they've
worked with in the past.
What
not to pitch: Although it may seem obvious, Millner stresses
that would-be new writers study Honey's content and back issues
before pitching—and that, yes, she sometimes receives pitches
about ideas that have nothing to do with the magazine whatsoever.
"I've gotten pitches about 50-year olds who own vineyards in
California," she says. "It sounds like a great story,
but not a Honey story."
Pitches
that lack detail are another faux pas. "Don't just send a two-line
email," Millner says, "especially if you're not a writer
we've worked with or recognize. If all you say is, 'I'd like to
write a story on such-and-such,' there's nothing we can do with
that, because we don't know if you can write that. We're not going
to assign a 2500-word story to
someone we're not confident can write. We need to know who you're
going to talk to, what angles you're going to hit in the story specifically,
and what it has to do with Honey readers."
Recent
freelance stories pitched and published: "How To Tell
If a Guy Is Playing You (And If So, Why Are You Still With Him?),"
which was featured in Honey's May 2002 issue. "The writer was
new and I'd never heard of her, but her pitch was good and her story
was really solid," says Millner. "She took direction really
well."
Etiquette:
The editors at Honey like to get pitches by e-mail. "That's
the quickest way for me to look at it," Millner says. Clips
should be attached electronically, if possible; otherwise writers
should add at the query's end that samples will be coming in the
mail. Ideas that may be of interest get "filed" under
their respective subject categories, discussed at monthly editorial
meetings and are given a go-ahead if agreed upon by the four top
editors. "Calling every five minutes is not advisable!"
says Millner, recalling a freelancer who chewed out one of the editors
over the phone for not responding to a query she sent a few days
prior. (Needless to say, they didn't buy her article.)
Business
- Relationships - Health
& Fitness - Entertainment

Will
You Marry Me?
(Essence.com)
One couple's story of love--lost, then found--and happily ever after.
By Vonetta Booker-Brown
I'm
a true believer in fate. As corny as it may sound, I think Rodney
and I were simply meant to be. My intended loved me way back in
the fourth grade, when--outwardly--I was a gangly, geeky little
brown girl deep in the throes of pre-adolescent angst. Inside, of
course, I thought I had it going on. So did he. In 1995, after we
found our way back to each other and began dating in earnest. But
we broke up 18 months later. Last year we rekindled our romance.
During our time apart, I think we both had a chance to mature--making
us better for each other the second time around. It soon became
clear that this was it. That said, I still didn't see the whole
proposal thing coming. At all! This is our story:
Vonetta's
Side:
the vibe: We were doing the cute, mushy couple thing in New York
City. Strolling around hand-in-hand and making people sick with
our lovey-dovey carrying on. Rodney fits me like a glove. He makes
me feel like a queen even with a head cold, PMS, morning breath
and toothpaste on my face. That's love, y'all. The kind of brother
I can grow old with.
the set-up: Rodney wanted to walk across the Brooklyn Bridge. We
stopped in the middle to chill. He came up behind me, kissing me
on the back of my neck. Cute, I thought. He is the affectionate
type. But I still played the coy move. You know the one, ladies-batting
the eyes and sweetly asking, "Oh, where did that come from?"
Rodney then took a deep breath and launched into how much I mean
to him.
the big moment: Rodney's words all seemed to blend into a background
"wah-wah-wah," like the voice of Charlie Brown's teacher.
See, I was transfixed by what was happening in front of me, playing
out in slow motion. Rodney was reaching into his pocket, pulling
out a small black box. I thought, "Oh, hell naw. I know that's
not what I think it is…" Rodney: (voice back from wah-wah
land) "…will you be my wife?" I stood speechless
staring at ring, mouth agape in shock. A little voice in my head
said "Say yes, fool!" snapping me out of the daze. "Yes!"
the prologue: Marriage? Bring it!
Rodney's
Side:
The
vibe: I wanted the proposal to be special, something we would always
remember. But, it had to feel natural. Nothing about our relationship
had ever been forced or contrived. So I wasn't about to start now.
Ever since the fourth grade, something about Vonetta has had a hold
on me. Maybe it was her eyes. Big, soulful ones that look right
through you.
The set-up: It was an unseasonably warm Saturday afternoon. We were
hanging out in lower-Manhattan and had lunch at a local pizza shop.
At this point, I was sure, Vonetta was getting suspicious. I was
too nervous to think about eating; and she knows I can always get
a grub on. Afterward, I suggested we take a walk over the Brooklyn
Bridge. We live in Connecticut, so visiting the Brooklyn Bridge
has been one of top-three things on my to-do list. The others are
seeing the Eiffel Tower and a Lenny Kravitz live performance. Since
Vonetta's the only one for me, it seemed a fitting place to ask
her to be my wife. Besides, I want her with me when I tackle the
other two.
The big moment: Halfway over the bridge, while she stopped to read
one of the historical plaques, I kissed the nape her neck and said
"I love you." You'd think at this point, she'd be used
to hearing those words, right? But she turned and asked, "What
brought that on?" Bam! I had her. I slowly pulled the ring
out of my pocket and said "I want to spend the rest of my life
with you. Will you be my wife?
The prologue: We don't complete each other; we
compliment each other. Vonetta doesn't need me. She has own income,
her own goals. I love that. She's the one.
For
more information (and photos!) on Rodney & Vonetta's October
2002 wedding, visit BookerBrown.com,
designed by Vonetta Booker-Brown.
Business
- Relationships - Health
& Fitness - Entertainment

Romance
vs. Finance
(Essence.com) When it comes to prenups, more sisters are likely
to say "I do."
By
Vonetta Booker-Brown
So,
you're engaged to "the one"--a man you can see yourself
with forever. And he's just as crazy about you. But while gazing
into each other's eyes over a candlelit dinner one evening, your
honey unexpectedly pops the "other" question: Will you
sign a prenuptial agreement?
If
you're like 26-year-old Geiselle James, you'd probably look at him
like he just dissed your mama. "It's like going into a relationship
with no trust," says the graduate student, whose attitude toward
prenups is informed by her Trinidadian background. "In the
islands, they believe that if you love and marry a person 'until
death do you part,' you wouldn't be thinking of having a prenuptial.
That's how it's always been." Period.
To
sign or not to sign?
Although
many of us are financially savvier than our mothers and grandmothers
were when they got married, a significant number of sisters share
Geiselle's anti-prenup sentiments. When asked, "Would you sign
a prenuptial agreement?" nearly a third (32.8 percent) of Essence.com
visitors said "No way!" But surprisingly, a combined 41.8
percent (31.1 percent said "Yes," and 10.7 percent said
"If the price was right") were likely to sign right up.
About one-quarter replied, "Don't know."
Journalist
and author Denene Millner is in the "No way!" camp. She
playfully debates the subject in her book, Money, Power, Respect:
What Brothers Think, What Sistahs Know (William Morrow &
Co.) with husband and co-author, Nick Chiles. "I'm against
prenups," she says. "They just throw all kinds of negativity
on the relationship before you even make it down the aisle."
But
many experts agree that in the event of a failed marriage, prenups
can at least save you from financial stress.
"They
can be a great tool because they force couples to discuss money,"
says Glinda Bridgforth, money expert and author of Girl, Get
Your Money Straight: A Sister's Guide to Healing Your Bank Account
and Funding Your Dreams in 7 Simple Steps (Broadway Books).
She stresses taking a hard look at your financial status and habits
(i.e. what you own and owe, your credit report, saving and spending
habits, etc.) and discussing them with your partner before merging
finances.
Bridgforth
adds that more women are protecting their growing assets these days.
"As a financial consultant, I've had a couple of cases recently
where my female clients were ordered by the court to pay their spouses'
alimony," she says. "Since many women are becoming more
aware of alternatives that benefit them, the prenuptial agreement
is becoming less stigmatized."
Paula,
a 32-year-old independent television producer, agrees. Eager to
protect her growing assets, she'll insist that her future husband
sign a prenup. To her, it's only fair. "Men have an easier
time buying cars, homes, etc., while women still make 68 cents to
a man's dollar. Why should men get alimony, too?"
The
bottom line--talk about it
So,
what do our attitudes toward prenups say about our beliefs regarding
relationships and money? While some of us still believe a prenup
has no place in a romantic relationship, others are learning that
there's nothing wrong with considering what a prenup can provide--protection
of the assets you had going into marriage as well as protection
from your partner's debts should you divorce.
Whichever
side you fall on, the money issue definitely has its place in relationship
discussions, especially premarial discussions. Prenuptial agreement
or not--are you really trying to get caught up in drama because
you didn't knw your man's checks have more bounce than an NBA ball?
It's chattin' time, ladies...
Business
- Relationships - Health
& Fitness - Entertainment

Cyber
Advisor
(Honey
magazine) Welcome to the domain of online advice columnist Deborrah
Cooper.
By Vonetta Booker-Brown
(View
PDF of article)
Some
people have a knack for giving straight, no-chaser advice about
love and relationships. Deborrah Cooper, a.k.a. “Ms. Heartbeat,”
has parlayed that talent into a website, Askheartbeat.com.
Wherever
I went, people would approach me, seeking a listening ear and thoughtful
advice that would work,” says Cooper, who’s also done
stints as an AOL advice columnist and cable TV host. Now her comfort
and counsel attract more than three million hits per month.
Askheartbeat.com
is a one-stop resource for black romance advice. Although the site
features a popular discussion board and relationship articles by
a myriad of contributors, the main attraction is Cooper’s
bi-weekly advice column. She pulls no punches with the “babymamadrama,”
mixing warm wisdom with sassy humor and startling bluntness.
Cooper’s
biggest surprise was how the site rapidly gained the respect of
not only black Internet users, but the entire online community,
as well. “I discovered that the issues are the same,”
she says. “Trust, cheating, lying and game-playing exist in
relationships all over the world, no matter what race, color or
creed—nor does it matter what the sexual origin. We all want
love and we all have issues with getting it the way we want.”
Business
- Relationships - Health
& Fitness - Entertainment

In
Control
(Essence magazine) Self-defense workouts get you mentally fit.
By
Vonetta Booker
(View
PDF of article)
It's
late and you're on your way home after work. You feel just a tad
nervous as you walk down a deserted street toward your apartment.
Does this scenario sound familiar? As winter approaches and the
days get shorter, it might. And if an attacker did approach you
in the street, would you know how to defend yourself? Would you
be strong enough to stop him?
To
avoid that feeling of vulnerability, an increasing number of women
are enrolling in self-defense classes. Krav Maga, the Israeli Defense
Forces' self-defense system, has become a popular workout while
teaching a real fighting technique (learn more at
www.kravmaga.com). Another new class is yoga
self-defense--yoga philosophy coupled with street-smart techniques
for protecting yourself. Impact and kick-boxing classes are still
favorites among women. Whichever form you choose, it's all about
becoming aware--and empowered.
Although
using one's wits to outsmart an attacker is a key factor in self-defense,
it also helps to be physically fit and ready to go, toe to toe.
"You can't be a weakling when defending yourself," says
certified self-defense trainer Beverly Bradley. "Being physically
strong is a plus." That means toned thighs, calves, biceps
and triceps and a strong back and abdomen. Bradley, who is also
a certified trainer in martial arts and kick-boxing and the founder
of the Brooklyn-based women's wellness group Kamili Afya, says,
"Being able to grab someone and pull them into your knee--that's
physical strength!"
In
between your self-defense classes and strength-building workouts,
stay street-safe with these tips from Sergeant Doris M. Byrd of
the Chicago Police Department.
- Always
be aware of your surroundings, regardless of the time of day.
- Follow
your gut. "If you feel something's wrong, then it's wrong,"
says Bradley.
- Have
your keys ready before approaching your car or the entrance
of your home.
- Don't
rummage through your purse in public.
- Never
use a weapon you're unskilled with. "It's easy for an attacker
to use it against you," says Byrd.
- Do
not carry all your money in one spot.
Captions:
For
punching power, Beverly Bradley suggests strengthening your arms
with these moves:
Front
raises: Hold dumbbells against your upper thigh as shown. Raise
one arm until weight is in front of you at shoulder level. Lower,
then alternate with other arm. Do three sets of 12 to 15 alternating
reps.
Biceps
curls: Standing with feet shoulders' width apart, keep your arms
close to the body. Then bend at the elbow, curling the fist up to
the shoulder. Lower and repeat. Do three sets of 12 to 15 reps.
Business
- Relationships - Health
& Fitness - Entertainment

Beyond
the Banana Seat
(Essence
magazine) Biking is a great, grown-up fitness routine.
By
Vonetta Booker
(View
PDF of article)
Remember the feeling of the wind on your face as you pedaled through
the streets on skinny brown legs? Although your banana-seated baby
is probably long gone, cycling is still a thrill—and a wonderful,
boredom-resistant way to shape up your heart, hips and legs. It’s
a calorie buster, too: According to the American Heart Association,
a 150-pound person can burn up to 240 calories an hour while cycling
at just 6 miles an hour.
“You
have several things going on when you ride, says spinning and aerobics
instructor Tanya Brooks of World Gym in Largo, Maryland. “You
have the aerobics workout, which burns calories and gets your heart
going. And if you want to lose weight, it’s a great activity,
because everyone can ride.”
Get
in shape for biking with heart-friendly exercises such as low-impact
aerobics step classes and elliptical machines. You need strong legs,
but upper-body strength is also essential: Try lifting light handheld
weights and doing abdominal crunches. Spinning classes (indoor group
cycling) at your gym can also help you get into top cycling shape.
Maryland
resident Naomi Lewis took biking to the next level—for a good
cause—when she rode in the Washington, D.C., AIDS Ride presented
by Tanqueray last year—a for-day, 330-mile trip. Lewis says
a ride like that requires a fitness level she had to work up to
gradually. She prepared by lifting light weights and doing stationary
cycling at the gym, and by riding 50 to 100 miles on the weekends.
Whether
you occasionally pedal through neighborhood streets or put some
serious miles on your bike, the point is to flip that kickstand
up and take off!
Business
- Relationships - Health
& Fitness - Entertainment

Don't
Worry, Be Nappy
(HealthQuest
magazine) For Healthy Hair, Try Locks
By Vonetta Booker-Brown
(View
PDF of article)
Honey-colored
baby coils. Thick, brown twists. Regal, waist-length elder locks.
Whether you refer to them as dreadlocks or Nubian locks, they’re
as diverse and striking as our various skin tones. An increasing
number of brothers and sisters are finding locks to be a healthy
alternative to processed hair.
For
33-year-old administrative assistant Rhonda Savage, years of wearing
her hair “fried, dyed and laid-to-the-side” took their
toll. Her once-thick, strong tresses had become weak, damaged “help-me”
hair. She knew it was time for a change, but she admits she had
reservations about locking.
“I
had been wanting locks for a long time, but was too afraid to do
it,” she says. “Every time my relaxer would grow out,
I’d wind up retouching the roots and burning half my hair
out in the process.” Eventually Savage tired of following
a European standard of beauty. She embraced her natural, African
hair—and hasn’t looked back.
“It’s
so easy to take care of, and my hair is a whole lot healthier,”
says Savage.
“With
proper maintenance, hair is at its healthiest state when locked,”
says Troy Harrison, a locktitian (the term for a person who grooms
locks) at Afrakuts House of Kham Nu, in Orange, New Jersey. “You’re
not cutting, combing or applying any form of chemicals to alter
the hair’s natural state. Therefore, it has no choice but
to grow out naturally.”
Hair
“locks” when strands of unprocessed African hair curl
and tangle around each other. Left in this state over a period of
time, the hair finally becomes locked: The strands of hair can’t
be separated without cutting them off.
Nubian
locks are “cultivated”—that is, the hair is groomed
so that each individual lock is neat and uniform. But the original
locked lock was founded by people in the Rastafarian religion, who
wear “organic” dreadlocks—locks that form without
combing, twisting or manipulation the hair at all. Some people may
start locks with individual braids, twisting the new growth into
locks as it grows out. You can also palm-roll the hair between your
hands, or twist it into small sections all over the head.
Don’t
believe the hype that you must be armed with a hive full of beeswax
in order to lock your hair, either. A very light setting gel is
optional, but the same holding effect can be obtained by simply
twisting wet hair and securing it with clips until it dries.
“Using
oppressive substances like beeswax, heavy oils or grease increase
the probability that the lock will retain dirt and debris,”
said Nekhena Evans, locktitian and author of Everything You need
to Know about Hairlocking: Dread, African and Nubian Locks (A&B
Publisher’s Group). Instead, she extols the virtues of all-natural
products. “For example, aloe vera is great for coily hair.
It’s an intensifier, and it speeds up the natural hairlocking
process.
Patience,
time and effort are the main ingredients for starting and maintaining
a lush garden of kinky glory. Depending on your hair’s texture,
the locking process can take anywhere from six months to a year.
The hair must be unprocessed—and generally, the kinkier it
is, the quicker it will lock.
When
29-year-old Mary Sutherlin attempted to lock her hair three different
times over five years, she learned a valuable lesson: Don’t
overdo it.
“In
my first two attempts, the ore I manipulated it, the straighter
it seemed to get; I would wind up with Shirley Temple curls,”
she says, noting the difficulty she had in locking because of her
hair’s fine texture. On the third try, Sutherlin’s hair
eventually locked after about five months.
“Basically,
I just decided to let it do its own thing, and it eventually came
together on its own.”
Though
locks have become more mainstream, the people who wear them often
face misconceptions about their hair.
“The
most common misconception is that they’re dirty and unkempt,”
said Annu Prestonia, co-owner of Khamit Kinks natural hair salon
in New York City. “However, grooming, care and nurturing are
involved.”
Just
like anyone else, lock wearers wash their hair regularly, based
on its oiliness and/or tendency to collect dirt. And even though
natural hair is stronger than processed hair, locks can still suffer
from damage and breakage if not treated properly. “Over twisting
at the roots, improper moisturizing, conditioning and maintenance—these
can all have a detrimental effect on locks,” says Harrison.
Fortunately,
maintaining a healthy head of locks isn’t difficult. Basic
grooming is essential—shampooing and conditioning on a regular
basis, oiling the scalp and hair and twisting new growth as needed.
It’s
said that you can tell a lot about a person by the way they wear
their hair. For many, hairlocking goes way beyond being a fad. It’s
a statement that says, “I embrace all that I am—every
nap, every kink is beautiful!”
Sidebar: Keeping Locks Lovely
When
you first start locks, avoid washing the hair for at least a month
to give it time to lock a bit. Massage the scalp regularly to stimulate
hair growth and circulation, and to help prevent dandruff buildup.
Cleaning the scalp with an astringent-soaked cotton ball once or
twice a week also helps. If you must wash your hair before it locks
completely, cover it with a stocking cap and pour a mixture of shampoo
and warm water over it. Shampoo and rinse lightly.
Don’t twist your locks too tightly, or stress the hair by
wearing it pulled back constantly.
Protect
locks from dryness by misting the hair and scalp with a light oil
before bed and then covering with a sating scarf or bonnet. For
a hot-oil treatment in a hurry: Mist the air with a light oil and
cover with a shower cap right before you get in the shower.
Don’t
let anyone tell you that locks aren’t versatile! To crimp
locks, braid wet hair in small sections, then undo and finger-style
when dry. You can also set it on rollers for curly locks.
Want
to try out the locked look before you commit? Twists can be a chic
look for those who aren’t ready for the permanence of dreads.
Simply wash them out before the hair locks.
Business
- Relationships - Health
& Fitness - Entertainment

Parents
shouldn’t overlook the benefits of healthy living for kids
(Stamford Advocate)
(View
PDF)
by
Vonetta Booker
With
Valentine’s Day around the corner, hearts are certainly on
our minds—and not just the chocolate kind. After all, we must
be concerned about our hearts, our parents’ hearts, our kids’
hearts…
It’s
estimated that 40 percent of children ages 5 to 8 exhibit at least
one risk factor for heart disease, such as physical inactivity,
obesity, elevated cholesterol or high blood pressure.
Add
to that the fact that researchers have found even mildly overweight
adolescents can become substantially obese in only a few years,
and only 1-in-3 of America’s schoolchildren is enrolled in
daily physical education, and many health experts see trouble ahead.
And
the problem isn’t going away anytime soon, not when you consider
children’s sedentary lifestyles and the ready access youngsters
have to junk food.
“You
have all these fast-food restaurants that are super-sizing their
meals,” says Patricia Bianchini, program coordinator for cardiac
rehabilitation at Norwalk Hospital. “What I’ve seen
over the years is that people are getting busier and busier, they’re
more prone to eating fast and prepackaged foods, which, of course
tend to have higher fat content.”
Advances
in technology also serve as a double-edged sword.
Thanks
to the Internet and interactive games, kids now have the world at
their fingertips without ever leaving their rooms. Pair this with
the ongoing, nationwide fast-food orgy, and Bianchini predicts an
artery-clogged future for many.
“I
think it’s going to be a big problem 20 to 40 years from now,”
Bianchini says. “We may see a lot of younger people with premature
cardiovascular disease because we’re producing unhealthy,
overweight children.”
OK,
so telling your daughter to pretend that her carrot sticks are Twizzlers
might not work, but experts insist there are many fairly painless
ways to introduce healthy fare into a child’s diet.
“One
of the things parents can certainly do is to be aware of nutritious,
heart-healthy foods that are lower in fat,” says Bianchini,
who teaches her adult patients to share the heart-healthy information
they learn with their families.
“Get
your children involved in the kitchen. There are lots of heart-healthy
cookbooks out there, several are geared toward children,”
she says. “This also helps them look at portion sizes, so
that they can see what a half-cup is versus eating triple amounts
of the dish.”
Experts also suggest storing cut-up fruits and vegetables and other
healthy snacks at your child’s eye level in the refrigerator,
and keeping fresh popcorn, baked chips and raisins on hand for after-school
munchies.
At
the supermarket, parents and kids can hop on the fruit and veggie
bandwagon. Produce and fresher foods are usually found along the
store’s perimeter; processed foods tend to dwell in the center
aisles.
While
instilling healthy eating habits is important, doing so is just
one part of the heart-healthy equation; parents must also address
that other modern-day bugaboo: exercise.
You
may rendezvous regularly with your Stairmaster and always have your
running shoes and hand-held weights at the ready, but how do you
get your son or daughter off the couch and into some heart-pumping
activity?
“Get
out there and walk with your kids, even if it’s taking the
family dog out for a stroll,” urges Davenport Ridge Elementary
School physical education instructor Ronne Garber. “The kids
have 30-minute gym periods, but I’ve always thought that wasn’t
enough time.”
“The
priorities in our culture and society have change,” she adds.
“It became important for adults to get fit during the ‘70s
and ‘80s, but that wasn’t the case with the children.
The idea was, ‘Children are children; it doesn’t matter
what they eat or do.”
Garber,
who’s taught physical education for 25 years, says that to
fill the activity void, she started the Free Gym and Free Gym P.M.,
before- and after-school programs through which students can play
basketball, jump rope and, during warmer months, Rollerblade.
Maria
Fox, health enhancement director at Stamford’s YMCA, also
sees the benefit of keeping kids moving. She says, “The more
younger kids get involved in physical activity, the more likely
they are to keep it up as they get older.”
Fox
should know; her involvement in athletics and fitness from an early
age led her to her current position, running YMCA youth programs
like the new teen strength training class.
In
addition to promoting exercise, Fox stresses the benefits of a mentally
and physically healthy lifestyle.
“The
main thing is self-esteem, getting teens involved and away from
the TV, computer games and out meeting people,” she says.
“In class, we discuss things like stress management, nutrition
and peer pressure, things they’ll encounter at school and
on the playing field. It really helps them set realistic goals for
themselves.
“We
all need to find our motivation,” says Fox. “It’s
just a matter of experimenting with different ways of finding what
works for you.”
Business
- Relationships - Health
& Fitness - Entertainment

Bicycles
Built for Two: Cycling meets smooching in a very social club (Stamford
Advocate)
(View
PDF)
by
Vonetta Booker
So,
the weather’s getting warmer and the days are getting longer.
You’ve bought a bike that’s right for you, and you’re
now out (safely) getting into the swing of things, when suddenly…the
person of your dreams pedals right into your life. Far-fetched?
Not really, according to some members of local bike clubs. Although
they ride for the love of it, they say cycling tends to bring people
together socially—and romantically.
“Many
people meet on these rides; there’s a great deal of socializing,”
says Paul Serratore, chairman of the local Sound Cyclists club.
He met his fiancée, fellow cyclist Anne Spelman, about three
years ago on the club’s weekly Friday night ride.
Over
many weeks, the two developed a friendship, which in turn led to
a relationship. “One distinguishing characteristic of Sound
Cyclists is that it’s a very warm and social club—we
try to discourage any kind of elitism,” Serratore says. “People
regularly hang out and go places together after the rides.”
Sound
Cyclists offers rides throughout the year, at no cost to cyclists
of all abilities, winding along the quiet country roads and scenic
coastline of lower Fairfield County. Routes range from slow-paced,
12-mile flat rides to 62-mile jaunts over rolling hills. The rides
are led by experienced cyclists and usually include a “sweep,”
a cyclist at the back of the pack who assists other riders if they
encounter difficulties.
Sound
Cyclists members Gary and Marsha Jones met at an annual biking picnic
in New Canaan in 1989, and have been married now for nearly seven
years. After their first meeting, conversation led to a first date—a
bike ride into the Hudson Valley.
“We
really enjoyed each other, and did a lot of riding together after
that,” says Jones, an actor. The couple began dating in 1990
and were married in October 1991. Jones admits the situation caught
him off guard, since both were divorced. “Neither one of us
planned on getting married again,” he says. “I was pretty
surprised that I proposed. But marriage is the best. I’m really
glad we did it.”
Jones
says there is a big difference between singles bars and cycling
clubs. “I’ve heard horror stories about singles clubs,
and I’ve found that scene depressing myself,” he says.
“It’s always been important that the women I dated had
things in common with me. It’s good to have something in common
at the outset more than a drink—experiences to share, etc.
with cycling in common, you don’t have to worry about that.”
Jones
says that he and his wife, who’s a decorative artist, have
“about 10,000 things in common,” among them being members
of a local folk-singing group, The Walkabout Clearwater Chorus.
“Biking was the tip of the iceberg—there are so many
different activities we share,” he says.
What
love? We’re just breathing heavy
Cycling
may lead to clarity in relationships—it is hard to hide anything
under tight, black spandex shorts—but advocates say it also
leads to a slimmer waistline.
“Cycling
is a very good workout—it’s non-weight bearing, making
it less injury-prone,” says Brian Sharkey, personal trainer
and owner of Cycology, a Stamford fitness center. “For a beginning
exerciser, it’s the perfect activity.”
Sharkey
breaks down the fitness benefits: 40 minutes, or six miles, of pedaling
can burn 400 to 600 calories. “It’s a great exercise
for your cardiovascular routine,” he says. Sharkey recommends
combining cycling with strength and flexibility training and a healthy
diet for an overall, ongoing fitness routine.
You
probably don’t have to look much further than your garage
or basement to find the equipment. If you do decide to buy a bike,
it’s worth noting the sport has undergone a revolution in
the past two decades—and today there are more choices than
ever before.
“The
first thing you should do is determine what type of cycling you
want to do,” says Steve Fishman, owner of Cycle and Fitness
of Stamford. He explains that there are different types of bikes
for different cycling activities—mountain bikes are best for
off-road cycling, road bikes are great for biking on, yes, roads,
and hybrid bikes (which possess the low gearing and comfortable
seating of mountain bikes but the narrower tires of mountain bikes)
are best for a combination of on- and off-road cycling.
“Once
you make that decision,” Fishman says, “think about
how much you want to invest.” Bicycle prices range from about
$250 to $5,000, he says. Generally, a bike’s performance is
based on how light and strong it’s made—thus the wide
price range. Cheaper models are serviceable around town, but long
rides or off-road adventures cry out for the lighter weight and
stronger components of high-end models. (Cycling is also easier,
ahem, if you get stronger and lighter.)
And
what should you look for? “A professional fitting, relative
to your leg extension, and a good arm fit from the seat to handlebars
for safety and comfort,” Fishman says. “Most bike stores
will take you outside for a test ride, break and gear lesson. Also,
make sure the break levers fit for finger length.” A helmet
is imperative (children 12 and younger are required to wear them
by state law), and optimal accessories include gloves, and water
bottles that either mount to the bike or are carried in backpack
form. It is worth noting for neophytes: Those funky spandex shorts
have a leather pad inside that is o-so-comfortable.
For
the casual rider, a big question is how to stay safe on roads dominated
by fast-moving cars. “Remember that by law, bicycles are vehicles.
Act like a vehicle to be treated like one,” says Serratore
of Sound Cyclists. He also stresses the basics—wearing a helmet
at all times obeying stop signs and traffic lights, and riding with
traffic, not against it.
Of
course, road courtesy goes both ways, Serratore says. “Drivers
should yield also. What cyclists should do is make their intentions
clear to drivers, and look out for opening car doors, especially.
Try to stay at least 3 feet from cars, and drivers should give cyclists
the same clearance distance.”
When
riding with others, the buddy system always comes in handy, says
Sound Cyclists member Steve Dorso. “Make sure everyone rides
single file. Alert other cyclists if you spot something potentially
dangerous, cars, sand, potholes, etc., also if you’re stopping
or slowing. Everyone should look out for one another.”
“It’s
a great sport for anyone to get into,” Dorso adds. It’s
non-competitive, and you don’t need reservations. Basically,
all you need is a good bike, helmet and a water bottle.”
Business
- Relationships - Health
& Fitness - Entertainment

Food
Cravings and the Mom-to-Be (Stamford
Advocate)
(View
PDF)
by
Vonetta Booker
Ah,
food cravings—something many pregnant women know all too well.
As your belly grows, you may find you’re on a first-name basis
with the people at the neighborhood Chinese restaurant, or that
the Burger King employees know your request by heart.
The
fact is, the kinds of food cravings pregnant women experience are
vastly varied.
Food
cravings are also normal, according to Dede Farnsworth, physician’s
associate at Women’s Medical Associates in Norwalk. She says
most of their patients are aware of this, and as a result, don’t
discuss it as much as in years past.
“We
have a pretty educated clientele; they probably realize nowadays
that cravings are normal,” Farnsworth says.
Common
cravings include spicy, salty or sour foods; there are also well-documented
cases of a condition called pica, where patients crave things such
as plaster, clay or dirt.
Dr.
Harold Sherrington, a Stamford-based obstetrician, says that pica
is often the body’s way of identifying a calcium deficiency.
“It’s
not as common now as it was in past years, since people are getting
more nutrition in their diets,” says Sherrington, who has
been practicing in Stamford for over 30 years. “However, I
still occasionally come across patients who have strange cravings—one
craved toilet paper, and another craved toothpaste.”
“At
least 30 percent of my patients have cravings,” says Dr. Denis
M. Sivak of Avery Center for Obstetrics-Gynecology in Norwalk. Not
even labor could stop the cravings of one of his patients—she
went out for a pizza while waiting for her bundle of joy to arrive.
“I’m hoping a patient will come in with a craving for
caviar,” Sivak quips.
Linda
Gerin should have been his patient, because that’s exactly
what she craved during her first pregnancy—along with lots
of smoked salmon, fish and oysters.
Gerin
and husband Jean Louis own and operate Restaurant Jean Louis in
Greenwich, and have two sons, ages 10 and 3. She says her first-pregnancy
cravings were healthy; another favorite was endive salad—a
popular dish at the restaurant made with chives, caviar and sour
cream.
But
that changed in her second pregnancy.
“Because
my husband’s cooking is very healthy, I just binged during
my second pregnancy,” Gerin explains. For her, bingeing meant
lots of junk food, including peanut butter and Triscuits.
Says
Bonnie O’Leary, a nurse at obstetrician Marilyn Kessler’s
office in Stamford, chocolate is on the minds of many patients when
it comes to cravings.
“For
some reason, cravings aren’t’ as common as they were
years ago,” she says. “Probably because women are working
more, with less time to crave, and they have better diets.”
O’Leary says that she’s never come across the infamous
“ice cream-and-pickles” craving, although she’s
seen plenty of both, separately.
Corrine
Thomas of West Haven liked to keep things on ice during her pregnancies—ice
chips, that is.
“I
think there’s something about the way it feels when you chew
them—it’s addictive, in a way,” says the mother
of Jacob, 2, and Samuel, two weeks. Thomas also became quite familiar
with Chinese food buffets, especially chicken fried rice and lo
mien noodles.
For
Melanie Barnard, restaurant critic for The Advocate and Greenwich
Time, cookbook author and mother of three, ages 26 to 28, her pregnancy
cravings spelled one word: D-O-N-U-T-S.
Never
having experience this craving outside of pregnancy, Barnard jokes:
“When I stopped craving donuts, I knew it was time to go to
the hospital and deliver.”
With
some women, though, cravings can hit hard in one pregnancy and be
nonexistent in the next. Dana Branch, New Haven resident and mother
of sons Bryant, 7 and Desmond, 2, says, “When I was pregnant
with Bryant, all I wanted was Cream of Wheat and oranges.”
During
her second pregnancy, however, the 20-something bill processor says
she didn’t have any cravings.
“I
ate lots of ice cream and good, home-cooked food—chicken,
rice, beef, etc. I gained 50 big pounds,” says Stamford resident
and retail manager Lisa Whittaker. Interestingly, many of the foods
she ate before her pregnancy failed to hold her interest. “Chinese
and Italian food didn’t agree with me,” says Whittaker,
whose daughter, Nikkeda, is 9.
The
fast food franchises must have loved Stamford receptionist Natasha
Grasty.
“I
ate pizza, Mrs. Fields and Subway 24-7,” says Grasty, the
mother of Jordan, 7. Although admitting to the 24-hours-a-day, seven-days-a-week
addiction to certain fast foods, there was one she didn’t
touch. McDonald’s made me deathly ill,” she jokes. “I
never craved pickles, onions, sardines or anything like that.”
Whether
you have a burning desire for Corn Flakes and Chips Ahoy, or you
just can’t live without ham, cheese and banana sandwiches
on wheat, keep in mind Gerin’s advice: “Being pregnant
sort of gives you an excuse to indulge, within limit.”
Business
- Relationships - Health
& Fitness - Entertainment

The
Tea Party
(NYC Soul Guide) Brooklyn's cup of tea.
By
Vonetta Booker-Brown
Dig,
if you will, the scenario:
You’re
lost in a desolate place where nightclubs resemble meat markets
and chicken coops—and open mikes are being bum-rushed by wannabe
poets who think that the spoken word scene began with the movie
Love Jones. Suddenly, the dust clouds clear, and you stumble
upon a Sunday evening oasis—where pretentious attitudes are
knocked to the side by a down-to-earth, jeans-‘n-tee shirt
vibe that lets you know you don’t have to fake the funk. In
other words: The Tea Party.
Held
every Sunday evening at Brooklyn’s YWCA and hosted by its
founder, artist/DJ Ian Friday, the Tea Party tends to stand out
from other open-mic spots. Perhaps it’s the feel of the spacious,
candlelit old theater space it’s held in, or the folks who
aren’t trying to have any worries as they dance to the bass
of soulful house, classic soul and conscious hip-hop pulsating throughout
the place. Maybe it’s the Circle at the open mic’s start—where
everyone joins hands to give thanks, shout-outs and positive energy.
Performers such as Erykah Badu, Saul Williams, jessica Care moore,
and Basheba Earth have blessed its mike with their performances.
“Performing
[at the Tea Party], I felt that I was at home,” says Earth.
“The vibration there is wonderful, and it allows artists to
express and be themselves rather than compete with other poets to
see who’s ‘the best.’”
The
Tea Party began at Frank’s Lounge (located in Fort Greene,
Brooklyn) in October 1994. Since 1992, Ian Friday and his friends
had been having “expressions” get-togethers where everyone
would share poetry, song and food. Then came a successful fill-in
DJ gig at Frank’s, and he was able to combine the two into
what became the Tea Party. “I felt an urge to bring these
different people and aspects together, and I finally had the opportunity
to do it. I thought partying on a Sunday was cool, a little ‘bohemian.’”
In June 1997, it was moved to the YMCA.
Since
then, the actions of Tea Party members have spoken just as loudly
as the words of the poets. Along with sponsoring ongoing food and
clothing drives, its director’s board and committee collaborate
with collective DeeperLite, whose vendors sell everything from snacks
and vegetarian dishes to incense and jewelry during the Tea Party.
Other entrepreneurs are in on the business action, as well; the
Tea Party also displays their books and artwork for purchase, in
return for a percentage of the sales.
“The
essence of the Tea Party is to nurture people and their art,”
says Mia McCloud, Treasurer and Director of Operations. “It’s
a way for people to put their stuff out there, and have it exposed.”
Officially registered as a business under the name Tea Party, Inc.,
its bard is also in the process of having the place registered as
a non-profit organization.
If
the Tea Party’s vibe is similar to that of an exuberant Sunday
church service (without the preachiness), then spoken word is the
religion here—every poet’s piece gets love from the
audience; whether it’s an arguable classic or an unfinished,
somewhat awkward work in progress.
“One
of our trademarks was that we were a place where people who’d
never read poetry before would feel comfortable enough to get up
in front of everyone and read,” says Shelley Jefferson, Media
Director. “I think that’s a very important aspect of
what the Tea Party’s about; that people can come, learn and
hopefully be inspired.”
And
if one listens closely, a collective sigh of relief can also be
heard from newcomers discovering refuge from spots overrun by psuedo-mack
daddies and “yo, baby” types. “The Tea Party’s
not made out of the regular ‘club/lounge’ mold,”
says Friday. “We want people to talk to one another and meet
others minus the ‘meat market’ atmosphere, and this
environment supports that. The idea is about nurturing creativity—an
exchange, if you will.”
Business
- Relationships - Health
& Fitness - Entertainment

Nursery
Rhymes
(Vibe
magazine) Hip-hop tracks are adding a little bit of flavor.
By
Vonetta Booker-Brown
(View
PDF of article)
Hip
hop has gone through more styles than Gucci. We had the James Brown
beats of the late '80s and the R&B bass blends of the '90s.
Now, gangsta lyrics and hard-core beats are being sprinkled with
something straight from the playground--kiddie choirs.
Sampling
children's voices for a street anthem was a far-fetched idea, until
Jay-Z added the vocals from Broadway's Annie to his 1998 hit "Hard
Knock Life (Ghetto Anthem)." In 2000, Busta Rhymes followed
suit with "Get Out!!," as did R. Kelly with "I Wish."
Now juvenile vocalists are back on the charts, featured on Trick
Daddy's "I'm A Thug," and Krumb Snatcha's police brutality
song "W.O.L.V.E.S," from the Training Day soundtrack.
According
to Krumb Snatcha, kid-crooned hooks draw attention to songs about
sensitive issues. The Soto twins, 12-year-old boys, lend their haunting
vocals to the "W.O.L.V.E.S." track. "Now, even teenagers
are getting murdered by police in the streets," Krumb says.
"The best way to get the song's message across was to have
kids speak up on it, because that's the next generation."
Artists
searching for young voices to enhance their tracks often enlist
the services of industry veteran Betty Wright. Her Miami, Fla.,
youth choirs Wrighteous and Little Project People sing on trick
Daddy's track. The children, ages 4 to 14, have also accompanied
Juvenile and Michael Jackson. Although he may be hard, Trick's still
got a soft spot for the kids. "He always shows us love,"
says 14-year-old Asher, a choir member and Wright's daughter. "He
puts us first. It's not like, "Little y'all and big me."
Wright,
best known for her '70s hits "Tonight is the Night" and
"Clean Up Woman," says she's not overly concerned with
Trick's grown-up subjects. "That's always an issue, but it's
entertainment," she says. "When you give your child a
good upbringing, they know right from wrong." Though Wright
admits her work requires a lot of patience, she says it's time well
spent. "It gives them an early start, so this industry doesn't
scare them to death." And for the kids, it's a way to be a
part of the music they listen to. As Krumb Snatcha syas, "Hip
hop is for the youth." Now that's keeping it young.
Business
- Relationships - Health
& Fitness - Entertainment

Performing
Isn’t Salt-N-Pepa’s Only Flava These Days
(New
Haven Register)
By
Vonetta Booker-Brown
(View
PDF of article)
It
was fall, 1985. Pumas with fat laces walked the urban streets, while
lots of legs in Lee jeans did the Prep to Doug E. Fresh and Slick
Rick’s “The Show.” Hip hop was hot and getting
hotter—although the radio shows and microphone battlefields
were still 99.9 percent testosterone as far as the eye could see.
But
then, my preteen ears got a sneak preview of the genre’s estrogen-enhanced
future: Two young ladies from Queens burst onto the airwaves from
seemingly out of nowhere, their high-pitched voices taking the streets
by storm with “Showstoppers,” the hit answer record
to Doug E. Fresh and Slick Rick’s aforementioned classic.
No doubt, Salt-N-Pepa were sexy, spunky and had lots to say—but
would they still be around in six months?
Fast-forward
nearly a decade and a half later—the “Queens from Queens”
have definitely proved their dissenters wrong. A whirlwind of crazy
accolades have made Cheryl (Salt) James, Sandi (Pepa) Denton and
their DJ, Dee Dee (Spinderella) Roper, the most successful female
rap group ever. They’ve gone the Grammy-winning, multi-platinum
selling route with albums like 1990’s “Black’s
Magic” and 1993’s “Very Necessary.” They
gave audiences heavy doses of womanism-with-flava with hits like
“Let’s Talk About Sex” and “Whatta Man.”
And
then, after the 1997 release of “Brand New,” Salt-N-Pepa
went low-profile.
“No,
we haven’t broken up,” Salt quipped last week from her
Long Island home, juggling phone interview and last-minute packing
before heading for Indianapolis to kick off Salt-N-Pepa’s
“Greatest Hits” tour, which comes to Milford’s
Kangaroos Nite Klub tonight.
“I
mean, it’s been 13 years that we’ve been together—three
girls for 13 years is a miracle within itself, she said. “So,
of course, growing up and being adults, we want to do our own thing.
But the group is the coure and heart of us being able to go off
and do these other things, so we will continue to come back together
from time to time and do things that make sense for us. But I wouldn’t
call it a breakup at all.”
Salt-N-Pepa’s
plates are full, indeed—the equivalent to a heaping, Sunday
soul food dinner. But that’s something that seems to come
naturally to the three, taking them beyond their strong, sexy lyrics,
diva attitudes and in-your-face stage personas. Spin has her manicured
hands full with She Things, a highly successful salon and day spa
in Queens. Having appeared in a couple of feature films along with
operating Atlanta hip hop clothing store HollyHood, Pepa is deep
into the new-mommy thing after giving birth in August to her second
child, daughter Egypt.
Salt
is set to open a hair salon called First Impressions with the group’s
longtime hairstylist, Elena George. And the petite MC is quick to
point out that the Valley Stream, N.Y. salon isn’t in competition
with Spin’s salon.
“It’s
Elena’s salon, really,” she said about George, whose
clientele includes Aretha Franklin, Vanessa L. Williams, Star Jones
and Vivica A. Fox. “She’s always wanted to open her
own salon, but she’s always been on the road with us.”
But
regardless of what the three are up to outside the studio, talk
will still make the rounds among an increasingly fickle industry
and audience that seems to demand a new release bi-monthly from
an artist, lest he or she fall into the pit of obscurity. Salt-N-Pepa
aren’t daunted, but it would be naïve to say they haven’t
noticed.
“It really snuck up on us,” said Salt of the industry’s
increasingly short attention span. “It was never like that
before; the market wasn’t as flodded. So there wasn’t
as much competition, and there wasn’t this frenzy to put out
an album or two a year.
“We’ve
always had two- and three-year hiatuses between albums, and were
always able to come back,” she pointed out. “Now, there
are so many rappers and artists out there that one can barely keep
up—I know I can’t. But we’ve been doing this for
a long time, and we don’t have anything to prove to anybody.
We’re not jumping fast and furious into trying to compete,
like, ‘OK, that didn’t work, now we have to come out
with a new album,’” says Salt with the confidence of
someone who’s truly been there, done that and gone back for
more.
“We
have kids, families and homes to cater to,” she said. “We’ve
already been out there, so I think that everybody would agree that
right now, we feel like chilling. We don’t even feel like
moving that fast and competing with everybody right now.”
Business
- Relationships - Health
& Fitness - Entertainment

N’Sync
Strays Little from Their Tried and True
(New
Haven Register)
By
Vonetta Booker-Brown
(View
PDF of article)
Reinvention
is the name of the game for those who want to stay on top in the
music industry. “That, to us, is the key to longevity,”
said N’Sync’s Chris Kirkpatrick in a recent interview.”
Looks
like members Lance Bass, JC Chasez, Joey Fatone, Chris Kirkpatrick
and Justin Timberlake tested it out during their Hartford Civic
Center concert on Friday night.
But
the question is, did they pull it off? Although the effort was respectable,
perhaps a bit of fine-tuning is in order.
Show
opener Sean “P. Diddy” Combs and his crew got into the
reinvention thing as well, ditching shiny suits for jerseys and
sweatpants in an oh-so-patriotic red, white and blue theme, and
giving the capacity crowd an energetic and engaging performance.
As
he ran through staple Bad Boy hits like “It’s All About
the Benjamins” and “Mo’ Money, Mo’ Problems,”
the throngs of adolescents screamed like they had enough funds to
relate. Combs lost them a bit, however, when he performed current
hits like “Pass the Corviosier” with rapper Busta Rhymes
(appearing via video)—considering the average age of the audience,
perhaps it should have been “Pass the Kool-Aid” instead.
Things
moved along fairly quickly, and the crowd went wild at the sight
of the black-and-white video montage that began the group’s
90-minute show. “We’re just five guys doing what we’ve
always done,” Chasez told the camera. Although “Celebrity
is the title of the band’s latest CD, the absence of glittery
dancers and over-the-top effects sent the message that they’re
just trying to make music sans the superstar-fabulous attitudes.
As
far as choreography, it was more of the same—and the staccato,
Michael Jackson-inspired movements had certain band members struggling.
(Memo, Joey: Try not to look like you’re actually counting
the steps in your head.)
But
as the group ran through crowd favorites like “Tearin’
Up My Heart” and “Bye Bye Bye,” it was understandable
why teenage girls (and grown women) go crazy over lead singer Justin
Timberlake. He’s got presence, and actually looked comfortable
and natural performing his steps onstage.
Things
got interesting when the band changed from casual jeans to black
suits for covers of Beatles, Temptations and Christopher Cross tunes.
But the suits they wore—and ultimately, the whole segment—screamed
“Vegas!” instead “cool and retro.”
For
the most part, though, N’Sync stuck with the formula that’s
paid off so far—but it seems that they at least recognize
the importance of change. I guess they’re still taking notes.
Business
- Relationships - Health
& Fitness - Entertainment

See
You At the (New Haven) Green
(New
Haven Register) Busy R&B group Cameo hasn't faded from sight.
By
Vonetta Booker-Brown
Yes, we know--mention the word "Cameo," as in the R&B/funk
supergroup of the '70s and '80s, and you think, "red codpiece."
Larry Blackmon's high-top fade (dubbed "The Cameo," which
sparked a hairstyle craze among young black men during the late
'80s). Hits like "Strange" and "Word Up." But
beyond the '80s, the group seemed more like a surefire candidate
for VH1's "Where Are They Now?"
Cameo
frontman Larry Blackmon would advise the naysayers out there to
be aware, because the group's alive and kicking. In fact, it was
a bit hard to even catch up with him for this interview--between
just returning fro a show in Amsterdam, collaborations with Mariah
Carey (for her single "Loverboy," sampled from Cameo's
1987 hit "Candy") and hip-hop group Dead Prez, a starring
role in a new stage play and this Saturday's performance at New
Haven's International Festival of Arts & Ideas, let's just say
that Blackmon's still a very busy guy.
"It's
just a life, really," he said during a phone interview. "For
us, it's more than just what we're doing musically--we really enjoy
what we do. I thank God for it."
Indeed,
Cameo's members have had the kind of career many would envy. Founded
by ex-Julliard student Blackmon in the early '70s as an antidote
to the disco thing, the group was originally called The New York
City Players and included Tomi Jenkins and Nathan Leftenant, who
are still with the group.
Along
with a rigorous touring schedule and standout singles such as "I
Just Want to Be," the renamed Cameo built a name for itself
during that decade. But it was their 1984 single "She's Strange"
that crossed Cameo over from R&B/funk into the top 40 pop market
realm, followed by 1985's "Single Life," a smoothly raucous
ode to the beauty of bachelorism. And the 1986 hit "Word Up,"
with Blackmon's funky, joyfully obnoxious nasal vocals, was probably
funk's defiant last stand before the heyday of hip-hop. But as Blackmon
will tell you in a heartbeat, going against the grain is what Cameo
does best.
"If
you were to look 'different' up in the dictionary, you'd see Cameo's
picture," he said, listing a slew of varied musical influences
from Crosby, Stills, Nash & Young to Earth, Wind & Fire.
"Radio and promotion people would say, 'You need to come with
a ballad now' or suggest something uptempo--and we'd always go in
the exact opposite direction."
Of
course, when you think of Cameo and its offbeat quirkiness, you
can't help but think of Blackmon's fire-engine red codpiece, an
outrageous staple of his outfits during concerts and videos. It
was the brainchild of late artist/fashion consultant Toyce Anderson,
who worked with Blackmon during shooting of the "Word Up"
video. Taken aback when he first saw it, Blackmon decided to go
with it--and the rest, as they say, was history.
"There
were a couple of tours where we were like, 'Man, we're tired of
the codpiece,'" he said, "and the audience just wasn't
having it!"
The
group may have faded from the charts, but it continues to record
albums, the latest being last year's Sexy Sweet Thing. What has
held Cameo together all these years, while other groups have fallen
into oblivion?
"That's
a good question," said Blackmon. "It's a strange kind
of situation--it's not like we consciously made a decision like,
'OK, we're going to be together 20 years from now.' We're continuing
on with the work because the work's not done, in our opinion."
So,
for Blackmon, the beat goes on. Aside from performing around the
world with Cameo, he'll also be exercising his acting muscles this
fall in the Shelley Garret-produced stage play, "You're Going
to Make Me Love Somebody Else."
Having
a full plate is definitely a blessing, said Blackmon--and there's
no end in sight for him.
"There's
lots of other things I'd rather not be doing!" he said.
Business
- Relationships - Health
& Fitness - Entertainment

5
Questions for...Morris Chestnut
(Essence.com)
Close-up with Morris Chestnut
By
Vonetta Booker-Brown
He’s what chocolate dreams are made of—flawless Godiva-rich
complexion, barrel chest, pearly whites and succulent lips. Morris
Chestnut is an actor in demand and he’s taking it all in
stride. At MTV’s Manhattan studios, his gear is casual chic—buttery
black leather pants with a sky-blue, V-neck sweater that seemingly
caresses his six-foot physique. And in the midst of the media
frenzy surrounding his latest project, The Brothers (it
opened in theaters nationwide March 23rd), Chestnut is pleasant
and laid-back.
And oh, did I mention fine? Undoubtedly, Chestnut has blossomed
since his debut as the doomed high-school athlete Ricky Baker
in John Singleton’s 1991 breakthrough flick, Boyz N
the Hood. And if that screen credit doesn’t jar your
memory, how about Patti LaBelle’s television series
Out All Night, and 1999’s blockbuster The Best
Man, which garnered him a NAACP Image Award nomination?
Now,
Chestnut stars with Bill Bellamy, D.L. Hughley and Shemar Moore
in the romantic comedy that chronicles the lives of four successful
Black men as they navigate through love, marriage and commitment.
ESSENCE.COM recently kicked it with Chestnut, talking about his
current role, relationships and how he manages to keep a job in
this manic industry.
You
play Jackson Smith, a brother who has a fear of commitment. Can
you relate to him or do you think he’s just trippin’?
[Laughs]
No, I can relate to Jackson and the rest of the characters except
Bill Bellamy’s [the resident woman-hater]. Honestly, I brought
my life experiences to the movie. I love that Jackson shows his
vulnerability. Women don’t know it, but [most] brothers
are like, ‘Oh, I’m cool; it’s all good’
and then go home and cry. It’s great you get to see it in
this movie.
Naturally,
the ladies want to know if there’s someone special in your
life and if so, what do you love most about her?
That
question gets asked quite a bit, but yes, there is someone special.
[And that’s about all he would say: this brother keeps his
personal life on the down-low.] I admire a lot of wit, sensitivity,
honesty and intelligence; I admire those things even among my
male friends—not to the point I’m attracted to them
or anything, but I think I’m just prone to being around
people who are smart, witty and respectful.
What
don’t you like about being in front of the camera?
I
love acting and the lifestyle it affords me, but I don’t
enjoy a lot of stuff that comes with it. The difficult part is
I’m a shy person—almost to the point of being introverted—doing
interviews and photo shoots are difficult for me.
You’re
a 10-year veteran in this game. What’s your secret for longevity?
A
lot of times, people come out in a hit movie and then they fall
by the wayside. It could have happened to me because Boyz
N the Hood was my first movie and it was successful. You
start thinking, ‘Hey, this is easy,’ and you get complacent
instead of working on your craft. So, when it happened to me I
said, ‘Man, things aren’t going the way I want,’
but I never blamed anyone else. Instead I said, ‘Let me
look at me and what I can do to sustain my career.’ And
I decided I needed to get better as an actor, and that’s
what I did. I started reading books on acting and focused on my
work. I reevaluated me rather than feel sorry for myself. It’s
tough, but it’s important [to hone your craft].
When’s
the next time we can catch you on the big screen?
I’m
doing The Killing Fields [early this fall], the Showtime
collaboration about the Attica prison riots, How to Make Your
Man Behave in Ten Days or Less (early fall) with Vivica A.
Fox and Anthony Anderson and Scene of the Crime (no release
date) with Jeff Bridges and Noah Riley. So, I’ll be pretty
busy this fall.
Business
- Relationships - Health
& Fitness - Entertainment

Soul
Sisters with Purpose
(Essence.com)
A new age of soulful sirens brings music for the ears of the masses.
By
Vonetta Booker-Brown
A
new wave of soulful sirens have embraced the so-called alternative
R&B movement--that musical convent for songstresses like India.Arie,
Jill Scott, Erykah Badu and Angie Stone. Joi, Ledisi, YahZarah and
Karen Bernod are innovative voices, characterized by a strong sound
and lyrical creativity. And they offer music lovers a refreshing
alternative to the bump-and-grind sensibilities that dominate the
airwaves.
Essence.com
gives a respectful nod to these sisters who are making music their
own way--sensual, bold and uncut.
Joi
This
rock-'n-soulstress has been called a modern day Grace Jones with
a southern-fried twist. The Nashville belle's racy, hip-hop punk-inspired
style is befitting her retaliatory third effort, Star Kitty's Revenge
(Universal Records). "Star Kitty is a part of me. She performs,
makes appearances, talks [trash] and gets down and gritty,"
says Joi, who has been married to Atlanta's Goodie Mob Big Gipp
for two years. "I used to just be that way [naturally], but
now I'm 30 and I have a husband, child and other responsibilities.
I just can't wild out all the time. I have to present an appropriate
appearance and my stage persona Star Kitty offers me an outlet."
This time around, Joi is committed to breaking out of her underground
status to reach a broader audience. "I'd like to share [my
music] with the masses," she says. For more info, visit Joi-Online.com.
Ledisi
Ledisi
doesn't like labels. But if the industry classifies her sound as
neo-soul, "then so be it," says the 20-something New Orleans
native. "None of this is new. It's just recycled from Chaka
Khan and Rufus, Roy Ayers and jazz." Her sophomore indie album,
Feeling Orange, but Sometimes Blue (Le Sun Music)--a musical potluck
of jazz, funk and soul, is a fitting follow-up to her 2000 debut,
Soul Singer, which has garnered her a cult following domestically
and abroad. Along with her talented keyboardist and partner-in-rhyme,
Sundra Manning, Ledisi has created a solid foundation for innovation.
"Our music was created to inspire people," says Ledisi.
"I hope that's what we've done--inspired people to love themselves."
For more info, visit Ledisi.com.
Karen
Bernod
Everybody
knows that behind every great singer, there's an even greater back-up
singer. Erykah Badu, Luther Vandross and Mos Def are a few of the
superstars who can attest to Karen Bernod's talent. If her name
doesn't jog your memory, then her performance on Erykah Badu's 1997
Live CD should. Bernod riffed and scatted so fiercely that
some have dubbed her Ella Fitzgerald's incarnate. Now, the siren
has emerged from the shadows with her indie debut, Some Othaness
For U (Natively Creative Music). "I've been offered deals,
but I didn't want to get mixed up with all the political stuff that
goes on with record companies," says the 30-something Bernod.
"The indie approach offers more for autonomy." For more
information, visit KarenBernod.com.
YahZarah
Dana
"YahZarah" Williams may be young, but she is wise beyond
her 22 years. "I believe if you let your fruits speak for themselves,
you'll be seen by the world," says the former backup singer
for Erykah Badu. YahZarah's indie debut, Hear Me (Keo Music) is
a melodic brew of gospel, funk, soul and hip-hop. "I'm moved
by the music of the church," says the Washington, D.C.-based
singer who's been performing in the church since the age of 11.
With influences like Parliament, Sly Stone and Aretha Franklin,
Yah's performances are electrifying. "My shows are like a funky,
juke-joint experience--we go from hot church to [funk] in a heartbeat,"
says the soulstress. "I just want to bring grittiness and personality
back to music."
Business
- Relationships - Health
& Fitness - Entertainment
|